Our Story

It was the fall of 2006, and I was lying on a fire escape when I noticed a pair of Levi’s tied at the ankle on the railing of another fire escape just above me. For six months, I watched as nature slowly faded the denim—rain, wind, and sun working together to break them in. Something about it lit a spark inside me. The idea of letting nature shape clothing, rather than forcing the process, was intriguing.

Three years later, I discovered Raw Denim at the Rugby Store on University Place near Union Square. The moment I felt them I knew. They were made from Cone Mills Denim from the White Oak Plant in Greensboro, NC, I knew—this was the fabric. The weight, the texture, the potential for it to evolve with time. I took that curiosity a step further and drove down to my home state of New Jersey, ready to experiment.

In 2009, I swam out to the end of Casino Pier to retrieve a pair of raw selvedge jeans I had left to soak in the tide. It was low tide on a stormy day, and the current was stronger than I expected. Wave after wave crashed against the pilings, dragging me under. It took me three attempts before I finally surfaced with my jeans in hand. I had risked everything for denim.

I didn’t know it then, but the ocean had already started shaping more than just my jeans.

Years later, I learned about spring tides—the way the moon and sea work together, drawing strongest on the new and full moons. That connection stuck with me.

Now, nearly 20 years later, I’m still washing Raw Cone Mills Denim in the ocean—but this time, it’s on a pristine oyster farm, 30 miles out to sea, on the Faraway Island also known as Nantucket.

At Lunasalt Denim, we work in rhythm with the lunar cycle and the tides to shape every pair. Saltwater, sun, and time create seaworn fades that no factory can replicate. No two jeans are ever the same—because no two tides ever roll in the same way.

Lunasalt isn’t just about denim. It’s about the journey—the draw of the sea, the rhythm of the moon, and the stories that unfold along the way.

🌑 Worn by the Sea.